About Emily
My background
I'm a digital content specialist with a passion for helping brands tell their stories in ways that captivate and convert. With over a decade of experience in B2B and SaaS content, I bring a blend of creativity, strategy, and SEO savvy to every project, from punchy blog posts to in-depth guides.
I’m all about crafting content that not only ranks well but resonates deeply, keeping audiences engaged and coming back for more. Whether it's building out a content strategy from scratch or enhancing an existing one, I'm here to make sure your brand’s voice is clear, compelling, and consistent.
Currently based in Barcelona, I work flexibly across CET, EST, and PST time zones. Let’s connect and make content that truly delivers!
A few career highlights
Semrush (present): Lead cross-functional content programmes for Semrush Academy, launching new product courses and coordinating Product, Email, Customer Engagement, and Customer Success teams from planning through delivery. Own content workstreams for a major domain migration, including content mapping, as well as the creation, optimisation, and rollout of content across multiple teams.
Hostinger (2025 to 2026): Led a 300% increase in localised tutorial output in a single quarter by building an automated, AI-assisted content system. Grew the freelance localisation pool from 3 to 20 specialists in three months and led a distributed team of four locale specialists.
Toptal (2022 to 2024): Led end-to-end delivery of the Design and Engineering Hiring Guides programme, an SEO initiative built to drive scalable organic growth. Defined the editorial standards and production workflows, ran the content pipeline in Asana, and trained and mentored editors and contributors across verticals.
Justinmind (2015 to 2018): Built high-performing SaaS content that grew organic traffic by 150% to 200K+ monthly sessions, with top Google rankings for competitive terms. Edited and developed interview-led content featuring experts from Atlassian, Buffer, Zendesk, Aviva, Wells Fargo and the BBC, and co-authored an enterprise eBook that grew the company’s mailing list.
Looking for ways to improve your digital content?